The Deni Ute Muster

Author: Gracie   Date Posted:29 June 2023 

The Deni Ute Muster was the brainchild of a small group in the town of Deniliquin, NSW.

They wanted to create a rural themed festival that would put Deniliquin on the map, and bring funds into the town during a crippling drought that was literally drying up the livelihood of farming households.


And so the Deni 'Play on the Plains' festival was born in October of 1999. The 'Ute Culture' of Deniliquin played a major role within that first event. In fact it was the 'Ute' that was the focus of a world record attempt - attracting 2,839 utes in that first year. (It was a pretty crazy line up in the middle of nowhere to get in, let me tell you!) Deni is now regarded as the ‘Ute Capital of the World’. It did indeed enter the history books in 1999, claiming the Guinness Book of World Records title for the largest parade of utes. As of 2010, Deniliquin's current record stands at 10,152 utes (yep, the line up is bigger!), with over 25,000 attendees. For a town that normally has a population of about 8000, that's one rip-roaring Australian success story! The Deni Ute Muster also now holds a record for the most people wearing blue singlets - as of 2010 that Guinness Book of Records count stands at 3500 people. I think we can safely say that Deliniquin is well and truly on the map!



Today the Deni Ute Muster has expanded to celebrate all things Australian.

More than 1,000 volunteers work to put the event together every year with amazing community support. They have a great all-Australian music artist line up, all your family's favourite things that they see at a country show, and so much more! There's wood chopping, whip cracking, bull riding, Monster Truck rides, camel rides, wildlife displays, carnival rides, jumping castles, helicopter rides, the World Record Blue Singlet Count, the Ute Count, the Ute Show N Shine, driving competitions... You know what? Check out the site for yourself here. I'm off to get my tickets! Did I mention fireworks? If you’re a foodie you won’t miss out either. They hand pick catering sites from all over the country to ensure there is something to 'delight all taste buds'.

And if you take your ute, you'll get an iconic diamond sticker that is produced to celebrate each muster! It's a collector's item, placed with pride on the back of utes from all over Australia. The colour changes each year - look out for them whenever you see a ute in your town - you might even see an original one from 1999!

Better still, if you've got one on your own ute, send us a photo! Email us: or on messenger:

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