In the 1930’s David K Laidlaw founded a small clothing company in Brunswick Victoria. With high hopes for its success he named the company “Yakka”, a name derived from the Aboriginal word meaning “work”. Not long after the original name was developed, the company became known as “Hard Yakka” and making its mark on the Australian working population.
Since the turn of the century Hard Yakka have supplied Australian workers with a large range of basic work wear; long and short sleeve shirts, cotton drill trousers, denim jeans, shorts, moleskins and permanent press lines as well as introducing a number of innovative lines including:
HARD YAKKA LEGENDS in summer and winter weights, in a washed cotton duck weave featuring gordura reinforced patches, providing comfort and durability, incorporating functional designs such as mobile phone pockets and provisions for removable knee pads. All Legends garments have a UPF 50+ rating for sun protection. This was followed by the HARD YAKKA XTREME range, in heavy weight cotton. Shorts and trousers with harder wearing gordura patches, offer maximum protection and durability.
Hard Yakka have evolved from humble beginnings into one of Australia’s most trusted and recognisable work wear brands.