Ariat were established in 1990 by Pam parker and Beth Cross who identified a need for light weight, comfortable and economical riding boots.

Together with elite equestrian athletes and a team of designers, they set out to develop the most technologically advanced riding boots for the novice, right through to elite riders.

Today, Ariat offer a full range of stylish, lightweight Western and English riding boots, safety and non-safety work boots and casual footwear.

Ariat pride themselves on quality, safety and comfort. Their boots cushion the feet while stabilizing the heel arch, dramatically reducing fatigue and stress to the legs and lower back. The innovative ATS (Advance Torque Stability) system supports the foot as you move. A Gel cushioned insole moulds to your foot creating the perfect fit, while a composite fork shank provides stability. The outer sole is flexible and extremely hard wearing.

Ariat have more recently added a clothing line to their range as well as a huge range of wallets, gear bags and backpacks.