Allingtons at Deni Ute Muster

Author: Alana Baker   Date Posted:9 October 2019 

Here at Allingtons, we want to reach as many people in Australia as possible so more and more of you can be decked out to the 9’s in quality gear all year ‘round. That is why we love having our pop-up stores at field days around the country. Every year we attend the Deni Ute Muster and bring a massive range of our gear to people of Deniliquin, NSW and surrounding towns. In addition to Deni, we also have pop-up stores at the Royal Adelaide Show, Lucindale in South Australia and AGFEST in Tasmania.

The Deni Ute Muster came about by a small group in the town of Deniliquin, NSW who wanted to create a rural themed festival in order to gather funds as the crippling drought at the time was drying up the income of many farming households.

The Deni Play on the Plains Festival started in October of 1999 and was held on the flattest plains with “Ute Culture” being a large part of Deniliquin, played a major role within the event. This town lays claim to the title of Ute Capital of the World after the first festival was held and the next year a vintage ute was mosaicked in celebration of the success.




Today, the Deni Ute Muster attracts around 20,000 people a year of all ages to celebrate all things Australian and Ute related. More than 1,000 volunteers come together to put the even together with amazing community support. There is a great range of entertainment over the weekend including rock and country concerts and stalls including a massive Allingtons pop-up store!

To celebrate each event, an iconic diamond sticker is produced which is a collector's item and placed on the back of the utes travelling to Deni. They are only available to the festival-goers when they drive their ute through the gates of Deni Ute Muster. This sticker changes colour each year and the original one can still be seen on the back of utes today!

This festival is a major supporter of the businesses in Deniliquin and the ones like ours travelling from all over the country.

Our pop-up store offers special sales prices, close-out items and brand new Summer wear over the 2 days of the festival. The cowboys and cowgirls of country NSW flock to the Allingtons Deni Store every year to gather up all the country, work & western wear that they could possibly need.

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