Why do we think Avenel Hats are the best Hats in Australia?

Avenel Hats, also known as Avenel of Melbourne, has been part of the Aussie headwear scene since 1966. Based in Melbourne, the brand designs and distributes hats and accessories across the country, with hundreds of local stockists. You’ll find the label everywhere from rural outfitters to city stores, offering gear for everything from working outdoors to dressing up for an event.

Avenel has built a solid reputation for quality materials and timeless shapes. The focus is on practical, stylish headwear that fits Australian conditions - hot summers, windy days, and chilly winters.

 

There is a style of Avenel Hat for everyone

Avenel hats come in a mix of classic and modern styles that suit just about anyone.

Outback and Western hats

These are what most people picture when they think of Aussie hats - wide brims for sun protection, high crowns for airflow, and a solid structure that holds up to the elements. Wool felt is common here, and some models are crushable so you can pack them for travel without worrying about ruining the shape.

Fedoras

The urban elegant option. They’re great for weekends, events, or adding polish to casual gear. Avenel makes both structured and crushable versions, in a range of materials from wool felt to lighter paper braid or crocheted raffia, depending on the season.

Safari Hats

Built for sun protection and comfort. Think lighter materials - paper braid, straw, raffia or cotton - with brims that keep the sun off your face and neck. They’re popular for travel, gardening, or general outdoor wear.

Straw and raffia hats

These dominate the summer range - and they encompass every style listed above! They’re breathable, lightweight, and available in fedoras, safari hats, wide-brimmed styles, western and even fashion shapes. Straw can refer to paper braid, raffia, palm leaf or straw. Easy to wear and carry, they're durable and exceptionally popular over the summer season.

Avenel groups its products into seasonal collections - Summer and Winter - each one highlighting styles that work best for the weather. The designs stay consistent year to year, but fabrics and finishes change to match the season.

 

What are Avenel Hats made from?

Avenel uses a wide range of materials to balance comfort, protection, and style.

Wool Felt

Is a mainstay. It’s sturdy, warm, and shapes well. Some wool felt hats are crushable, meaning they can be packed down and will bounce back into shape. Others are treated to resist light rain.
 

Paper Braid and Palm Straw

Are perfect for heat. These materials breathe well and keep the sun off without weighing you down. They’re not as tough as felt but more than make up for that in comfort and ventilation!
 

Raffia

Adds a bit of texture and flexibility. It’s natural, lightweight, and ideal for summer fedoras or safari hats.
 

Cotton and Canvas

Show up in outdoor and travel hats. They’re soft, tough, and easy to clean - good for everyday use.
 

Faux Leather Trims and Bands

Add detail to many hats, sometimes paired with metal pins or decorative stitching for a bit of character.
 

Each material has its perks. Felt holds structure and keeps you warm. Straw and paper braid breathe better and suit the heat. Cotton and canvas balance comfort and durability.

 

Style Tips for your new Avenel Hat

Choosing a hat is as much about practicality as looks.

 

Match the hat to the job.

A wide-brimmed outback hat will give you the best protection outdoors, while a fedora or trilby works better for town or travel.

 

Watch the brim width.

Wider brims add shade and presence; shorter ones look sharper and more urban.

 

Stick with colours that suit your wardrobe.

Tan, brown, black, and natural tones work with almost anything. Lighter shades feel cooler in summer, darker tones fit winter gear.

 

Consider your face shape.

Round faces benefit from taller crowns and straighter brims. Longer or oval faces suit wider brims. Square faces look good with softer shapes.

 

Check for crushable options.

Some felt and braid hats are designed for packing - handy if you’re on the move.

 

Rotate for the season.

Felt or wool in winter, straw or cotton in summer. It’s simple and makes each hat last longer.

 

FAQs - Everything you need to know about owning an Avenel Hat

Are Avenel Hats made in Australia?

Avenel designs everything locally in Melbourne, though production happens both in Australia and overseas. The focus is always on quality and materials that are suited to Australian conditions.

Can Avenel hats be crushed or folded?

Yes - many wool felt and some paper braid hats are labelled “crushable.” They’ll spring back into shape after being packed away, which makes them great for travel.

How do you clean and care for an Avenel hat?

  • Wool felt: use a soft brush or gentle steam to lift dust and reshape. Avoid soaking it.

  • Straw or paper braid: wipe with a damp cloth and keep it dry.

  • Cotton and canvas: spot-clean with mild detergent.

How do you size an Avenel Hat?

Measure the circumference around your hear - approximately 12mm (1/2") above your ears. Keep the dressmaker tape level and firm, and keep it across your temple and above your eyebrow ridges.

Do Avenel hats have UV protection?

Most styles offer natural sun protection through wide brims and dense materials, but only selected Avenel hats feature a UPF rating, and those that do, carry a UPF50+ rating. If you want guaranteed protection, look for UPF50+ listed in the Key Features.

Avenel Hats has built a strong following by keeping things simple - practical materials, classic Australian designs, and consistent quality. Whether it’s a wool felt outback hat or a raffia summer fedora, their range covers every season and situation.