Our most popular brands

When it comes to iconic Australian headwear, Akubra, Thomas Cook, Wrangler, and Statesman hats each cater to different needs and preferences. Whether you're after something durable, stylish, or versatile, understanding the differences between these brands can help you make the right choice.

Akubra Hats

Akubra is synonymous with Australian hats, known for their exceptional craftsmanship and durability. Made from rabbit fur felt, Akubra hats are designed to withstand harsh weather conditions while retaining their shape over the years. This material is water-resistant, which makes them a reliable option for outdoor adventures.

The brand offers a diverse range of styles, from classic country designs like the Cattleman to urban fedoras such as the Stylemaster. Akubra hats are not only durable but also highly protective against the sun, which is a key feature for Australians who spend a lot of time outdoors. If you're looking for a hat that embodies tradition, reliability, and practicality, Akubra is a standout choice.

Thomas Cook Hats

Thomas Cook hats bring versatility to the table, with options available in materials like felt and straw. Some models are crushable, which makes them an excellent choice for travellers or anyone needing a hat that’s easy to pack. The brand is known for its range of styles, offering everything from classic outback designs to more modern options.

While Thomas Cook hats may not have the same longevity as Akubra, they are well-suited for everyday wear and are generally more affordable. For those who value convenience and affordability, Thomas Cook offers plenty of appealing choices.

Wrangler Hats

Wrangler is a brand that leans heavily into Western and cowboy-inspired designs. Their hats are often made from materials like straw and felt, making them lightweight and breathable. This makes Wrangler hats ideal for warmer climates or casual settings where comfort is a priority.

Although they might not offer the same level of durability or weather resistance as Akubra, Wrangler hats are stylish and practical for those who appreciate a laid-back, Western aesthetic. They are also one of the most affordable options among the brands, making them accessible to a wide range of buyers.

Statesman Hats

Statesman hats strike a balance between tradition and modernity. The brand uses high-quality materials to create hats that are both stylish and functional. Statesman offers a variety of designs, making their hats suitable for everything from formal events to casual outings.

While Statesman hats might not have the ruggedness of Akubra or the specific focus on Western style like Wrangler, they excel in providing classic aesthetics with contemporary flair. They are moderately priced, making them a versatile and appealing option for those seeking a blend of style and practicality.

Comparing the Brands

When comparing these four brands, several key differences stand out. Akubra is the most durable and weather-resistant, thanks to its premium rabbit fur felt construction. It's the go-to choice for those who need a reliable hat for outdoor use in varying conditions.

Thomas Cook offers versatility and affordability, with crushable hats that are great for travel. While they may not last as long as Akubra, they cater to a more casual audience.

Wrangler focuses on Western-inspired designs, making their hats lightweight and stylish. They’re perfect for those who prioritise breathability and an easy-going vibe, though they’re less suited for heavy-duty use.

Statesman hats bridge the gap between tradition and modern style. They’re a solid option for people who want a polished look without sacrificing functionality, though they may not have the specialised features of the other brands.

Which Hat Is Right for You?

Your ideal hat depends on your needs and lifestyle. If durability and all-weather reliability are your priorities, Akubra is hard to beat. For travel-friendly designs and a lower price point, Thomas Cook is a practical choice. Wrangler is perfect for anyone who loves the Western look or needs a lightweight option for warm climates. Finally, Statesman offers a versatile, stylish alternative for a range of occasions.

Each brand brings something unique to the table, so consider your specific requirements before making a decision. Whether you’re exploring the outback, attending a formal event, or just looking for a hat to complete your outfit, there’s a brand and style to suit every need.

Substituting Akubra for Thomas Cook

Akubra and Thomas Cook are both iconic names in Australian headwear, but they serve slightly different purposes. While Akubra hats are often regarded as the gold standard for durability and classic outback style, Thomas Cook hats offer an excellent alternative for those seeking versatility, affordability, and contemporary designs.

Materials and Durability

Akubra hats are made from rabbit fur felt, renowned for their resilience and ability to hold their shape over time. This makes them a top choice for those needing a long-lasting, weather-resistant hat. However, Thomas Cook hats, crafted from materials like felt and straw, provide a lightweight and more casual option. While they may not match Akubra’s longevity, Thomas Cook’s hats are durable enough for everyday use, making them a practical substitute for less demanding environments or activities.

Style and Design

Akubra is synonymous with timeless, country-style hats, with their designs often leaning heavily into traditional aesthetics. In contrast, Thomas Cook offers a broader variety of styles, ranging from outback-inspired designs to modern interpretations of classic hats. This versatility means that for someone looking to blend functionality with a more contemporary or urban look, Thomas Cook hats can be a perfect substitute.

Functionality and Affordability

While Akubra excels in providing premium sun protection and water resistance, not everyone needs these features to the same degree. Thomas Cook hats cater to those who need a stylish, functional hat without the high-end price tag. Many Thomas Cook models are crushable, making them easy to pack for travel, an advantage over the often rigid structure of Akubra hats.

For everyday wear or casual outings, a Thomas Cook hat can comfortably replace an Akubra, particularly if the wearer doesn’t require extreme durability or protection against harsh weather conditions.

Accessibility

Price is a key factor for many buyers. Akubra hats are a significant investment due to their quality and heritage. Thomas Cook hats, being more budget-friendly, offer a practical solution for those who want a great-looking hat without breaking the bank. For individuals new to hats or those who don’t need heavy-duty features, Thomas Cook provides an accessible entry point.

Conclusion

While Akubra remains the go-to for rugged durability and iconic style, Thomas Cook hats offer a flexible, affordable alternative for those with different needs. Whether for casual wear or travel, Thomas Cook hats can step in and fill the gap effectively without sacrificing style or practicality.