Stretch Jeans

Stretch jeans are made from denim blended with a small amount of elastane (and sometimes polyester), which gives the fabric flexibility. Unlike rigid 100% cotton denim, which holds firm, stretch denim moves with your body, feels softer from day one and is more forgiving across the day. The trade-off is rigid denim is a touch more durable and traditional in feel.

Stretch jeans are durable for everyday wear, but rigid 100% cotton denim generally lasts longer because there's no elastane to wear out over time and with heat. Caring for stretch denim properly – cold washing, no hot dryer – significantly extends its life.

For everyday comfort with a classic denim feel, around 1–3% elastane is the sweet spot – enough give to move freely without losing the denim structure. Higher stretch percentages (often blended with more synthetic fibre) feel softer and more like jeggings, which some people prefer for ultimate comfort.

Choose your true size with a snug-but-comfortable fit – stretch denim relaxes a little with wear, so a pair that feels slightly firm when new will settle to a comfortable fit, whereas sizing up can leave them loose and baggy. Compare to the size chart and avoid going too big.

Yes – the flexibility of stretch denim makes it great for active days, bending, riding and movement. For heavy-duty work, choose a robust stretch denim or a purpose-built work jean; for general active and outdoor wear, stretch jeans are comfortable and practical.

Protect the elastane by washing inside out in cold water on a gentle cycle, with a mild detergent and no fabric softener. Always hang dry in the shade and avoid the dryer – heat is what breaks down stretch fibres and causes jeans to bag out or lose their recovery. Cool care keeps the fit true.