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Explore Our Pure Western Clothing Range
Pure Western clothing gets described as a general country range, and that undersells what it actually is. Denim is the centre of gravity here by a distance, and everything else on the page reads as what you put with it. Once you see the range that way, the whole thing makes far more sense.
Why the Fits Are Named After Sitting Down
Most denim is drawn on a person standing still, which is why it binds at the knee and drops away at the back the moment you get on a horse. The Relaxed Rider answers both halves of that problem at once, giving the leg somewhere to go and lifting the waistband at the rear so it stays where it should when you fold forward.
It is a small piece of engineering and it explains the rest of the label. Pure Western is a fashion-led brand that keeps solving practical problems underneath the print, which is why the jeans carry stated leg lengths, why the colours are named after weather and time of day rather than wash codes, and why a jean that looks decorative still behaves properly in a saddle.
Women's and Girls' Denim
Denim dominates, and it leans heavily women's and girls'. Bootcut carries most of it, with high-rise, mid-rise, straight leg and a few wide and cuffed cuts filling in around it, in washes running from midnight and old indigo through retro blue and moonshine to summer sky.
The girls' denim is not a token version. It mirrors the women's shapes closely and often the same washes, which is how a mother and daughter end up in matching jeans without anyone setting out to. The deeper denim range sits in Pure Western jeans if that is what you came for.
Pure Western Shirts, Tees and Shorts
Above the waist, the range splits between women's blouses and shirts and a run of printed tees across men's, women's and kids'. Men's shirts cover both sleeve lengths in check and print, and there are polos for the days a tee will not do.
Warm weather is covered by women's shorts and skirts, kids' shorts, and boardshorts for men and boys. Layers are thinner on the ground: a handful of hoodies, a jumper, a cardigan and two reversible vests. Worth knowing before you plan a winter wardrobe around this page.
One Colourway Is the Rule Here
Something to bear in mind: nearly every style in this range exists in a single colourway. It is a seasonal, fast-turning collection rather than a core one held in depth, so what is here now largely will not be here next season.
Practically, that means buying when you see it. If a print or a wash is right, it is not a decision to sit on for a fortnight, because the replacement will be a different design rather than the same one restocked.
Order Pure Western Clothing Online
Buy any of it online, and we cover delivery nationwide above $175. The leg length is printed on every jean listing, so lay out a pair you already own, measure it, and match the number instead of working from the size on the label. We are on (08) 8182 1333 if two lengths look equally right.
The rest of the label rounds the outfit out, with Pure Western hats, wallets, handbags and boots sitting alongside this range, and the whole Pure Western collection in one place if you would rather browse it together.
