Who makes cologne that's inspired by the men of the west, for the men of the west? Tru Western does.

Tru Western create fragrances for the man's man of the west - or the country. Leather is an authentic and strong symbol of American Western and Australian Outback heritage that runs deep in the lifestyle of any cowboy or jackaroo. Tru Western have reinvented it in their Leather Private Reserve Cologne No. 1. This masculine fragrance, highlighted by Virginian Cedar wood and touches of sun-worn leather is both wearable and memorable.