The Avenel Longhorn Hat is built with tradition, durability, and everyday practicality in mind. Crafted from premium rabbit fur felt, it offers a lightweight yet sturdy finish that stands up well to the demands of Aussie life. The fibres are pressed and shaped into form, then treated with a water-repellent finish, helping the hat keep its structure while handling sun, sweat, and the odd downpour. So, it isn’t just stylish, it's also tough enough for work wear!
✔ Fabric: Rabbit Fur
✔ Crown Height: 12.5cm
✔ Brim Width: 11cm
✔ See all the colours here
On the farm or station – perfect for stock work, riding, or general outdoor wear.
At country races or festivals – a stylish pick that still keeps the sun off.
Around town – casual enough for everyday wear while running errands or catching up with mates.
Pair it with denim jeans and work boots for a timeless outback look.
Match it with a crisp western shirt and dress boots for a smart casual outfit.
Style tip: keep it simple — the Longhorn does the talking, so let it be the feature piece.
The Avenel Longhorn Hat has a synthetic sweat band that looks and feels like leather, but is not subject to the shrinking feature that traditional leather sweat bands have, which are found in most fur felt hats. To establish your size as per your head measurement, measure the circumference around your head - approximately 12mm (1/2") above your ears. Keep the dressmaker tape level and firm, and keep it across your temple and above your eyebrow ridges. For in-between measurements, select the next size up. For example, if your head measurement is 58.2cm, you would choose a size 59 hat. You want a close fit, but not so firm that the band leaves a mark on your forehead when you have worn your hat for a period of time. If you're trying your hat on instore, and you have a choice of a size that is a bit too firm, but the next size is a bit too loose, we recommend selecting the larger size, and popping some hat fillers behind the inner band to create the perfect fit.
If you order your hat online and you find it is too firm fitting, do not expect it to 'loosen up'. It will not. Contact our friendly mailroom staff for assistance.
Yes - the rabbit fur felt is naturally water repellent. If it gets wet, the important thing is to let it air dry naturally to avoid shrinkage. So, avoid heaters or direct sun for drying.
Use a soft bristle brush to keep it clean. To protect its shape, store it on a hat stand, on a shelf upside down (on it's crown), or in a hat box.
When it comes to travelling in your car, treat your hat like your loyal old dog. Strap it in - with a Hat Saver, not a harness - and don't leave it shut up in the car. Your hat won't like being left in the heat any more than your dog. The heat can cause the inner leather band to shrink way more than it would otherwise, and then you'll need to buy a hat stretcher!
Built for the Rugged Life
Made to last through work, weather, and adventure.
Authentic Western Heritage
Classic country style with modern craftsmanship.
Comfort Meets Durability
Tough gear that feels good all day long.
Weatherproof Confidence
Stay dry, warm, and ready for anything.
